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GO.
FORGIVE.
MAKE MISTAKES.
LEARN.
CAPTURE HISTORY.

MATTHEW SWAGGART

I founded HoldFast in the midst of a personal creative reinvention. During this time, I was inspired to holdfast to three very basic values.

TASTE.

Things must look right.

LOGIC.

Things must make sense.

FAITH.

Because logic takes us only so far…and then we must leap.

HOLDFAST WAS BORN FROM A SENSE OF ADVENTURE AND THE BELIEF THAT HISTORY IS WAITING TO BE CAPTURED AND MADE.

I believe an image can tell a story. And a powerful story can make history - and change its course. My hope is that HoldFast equips my fellow image-capturers to better tell such stories.

All Products are made ethically right here in the United States of America. I take extreme pride in the fact that HF has created many sustainable jobs within the Oklahoma Economy.

Family at Disney

TO
MY FAMILY

TO MY WIFE, SONS AND DAUGHTER

HoldFast is dedicated to those who most believe in me - my family. To my wife, for her unwavering love and faith that humbles me. To my sons, Ryder and Navy, and daughter, Lola... you don’t lose when you fail - only when you quit.

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