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Holdfast

New Arrivals

The Big news

HoganTaylor

27 November 2019 @ 5:48 pm

Matthew Swaggart is a photographer, designer, and Founder and Chief Executive Officer of HoldFast Gear. HoldFast Gear is a high-quality leather goods outfitter originally tailored to the photography industry.

Matthew fell in love with photography at an early age and started his career as a professional wedding photographer. It was during this time that he saw a need for a camera strap that offered the ability to hold multiple cameras while providing a polished, professional look. Thus, the Money Maker was created.

In this episode, Matthew tells the HoldFast Gear story and discusses the power of passion and work ethic in business, and his emphasis on quality in developing new, timeless pieces.

Gear For Life

27 November 2019 @ 4:37 pm

Boots are a staple in a wardrobe. We admire the high-shine cordovan boots, chukka boots, and a number of rucking boots. Now we are really impressed with one of our favorite leather works company’s introduction into the boot market. The new Hold Fast Leather Roamographer Leather Boot wraps perfectly to your foot, just what you expect for hours of comfort.

Pack Hacker

25 September 2018 @ 2:45 am

A leather holster type camera strap, this allows you to carry two cameras at once—a favorite for wedding photographers. The even distribution of weight takes some of the pressure off of your neck and back, which is helpful on a 12 or 14 hour shoot. The hardware is tough and intended to take a DSLR with a professional lens, plus there is a redundancy tether that will be sure to keep your gear safe. The leather looks sharp whether you’re dressed down for a less formal shoot or wearing a suit/dress at a wedding, looking like a total badass. There are also a number of options for colors, and they even make a vegan option!

Feather & Finch Photography

3 January 2018 @ 3:20 pm

There’s a lot of jobs out there that can take a huge toll on our bodies leaving work a complete drain due to becoming physically and mentally fatigued trying to fight that ongoing battle of pursing our dreams and listening to your body at the same time. There came a time where I had question my ability to continue working within my passion of photography, I could spend days in bed recovering from one wedding and the idea of knowing how much pain my back would be in after another became more daunting by the minute. 

Shoot. Dot. Edit- HoldFast

19 December 2017 @ 8:06 pm

HoldFast was born from a sense of adventure and the belief that history is waiting to be captured and made. All Products are made ethically in the United States of America. They take extreme pride in the fact that HF has created many sustainable jobs within the Oklahoma economy.

Making it- TulsaPeople

28 August 2017 @ 1:27 pm

In a nondescript office in south Tulsa, Matt Swaggart is studying a cushioned shoulder strap, measuring the piece and taking notes. His goal is to create the most comfortable one available. It’s his latest endeavor for Holdfast Gear, the company he started six years ago.

Swaggart started his career in graphic design and video production, and became a professional photographer in 2002.

To meet the needs of his job — which included shooting up to 25 weddings per year — he often wore the standard black neoprene straps to hold his camera gear. He always thought they were uncomfortable and did not look appealing in a formal setting.

In 2011, Swaggart says he was at a low point and felt it was time for a change.

“I felt like I was spinning my wheels,” says the Oral Roberts University graduate. “Being 30, I really wanted to focus in on what I was doing with my life. I’d just had a second kid, didn’t know what to do and was frustrated. So I prayed for guidance, and this idea came to me a few days later.”

Swaggart says he has always loved the image of the 1970s detective with the leather gun holster that holds a revolver. He decided to create a similar tool for camera equipment. Within two weeks, he’d built a prototype.

Fast-forward to today, and Holdfast is an industry leader.

Swaggart says his gear has been used on every continent. His product line has expanded beyond camera equipment into high-quality leather lifestyle apparel like luggage and briefcases.

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